June 28, 2015.
The Prime Minister of Serbia Aleksandar Vučić has opened today in Ruma the Chinese - Denmark memory foam factory, " Everrest production" .The ceremony has been opened in the presence of Zeljko Sertić ,the Minister of Commerce, Li Manchang and Michael Borg - Hansen , the Ambassadors of China and Denmark, as well as prominent people of the local government of Ruma: the President of the Municipality Slađan Mančić and the President of the Municipal Assembly,Dr. Aleksandar Martinović.
In the first stage, the plant will employ 359 workers, it is an investment worth 15 million euros and involves the construction of 28880 m2 production plant.
The investment of 50 million euros shall be carried out in four stages, and involves the expansion of the production plant as well as employing 1,200 workers.
The President of the Chinese company "Healthcare" Zangen Ni, the owner of the Danish company "Everrest" Christian Frismodt , and the manager of "Healtcare Europe" Alexander Andersen Podravac, pointed out that Serbia has been chosen for the regional production center due to its strategic location, and the new production facility in Ruma will supply the European market, Russia, the Middle East and The North America.
The production of memory foam pillows and mattresses is environmentally safe , and the factory will supply raw materials from the local market, as announced by the representatives of the companies.
The company "Everrest production" was founded in 2012 in Novi Sad, as a result of the joint investment of the Danish company "Everrest" and the Chinese company "Healthcare Co.Ltd", which is a world leader in the production of memory foam, thus, this investment is of paramount importance for the strengthening of the Serbian economy.
The factory is situated in a modern, industrial zone "Rumska petlja".
The headquarters of the "Healthcare Co.Ltd" is in Rugao, in the Chinese province of Jiangsu.
"Healthcare Co. Ltd." mainly produces cushions, mattresses and sofas made of memory foam, as well as CNC cutting machine polyurethane. During the last few years, "Healthcare Co. Ltd." has strengthened its position in China with the help of brand MLILY.
Over the recent years, "Healthcare" has doubled its size and now has several thousand employees in China in the sphere of various businesses.
The headquarters of "Everrest Aps" is in Aarhus, Denmark.
"Everrest" produces and sells pillows and mattresses for large retail outlets in Europe. "Everrest" is the largest sales agent of "Healthcare Co." in Europe and sells in about 17 countries in Europe, which makes 30 percent of total production volume of "Healthcare".