Memory foam factory opens in Ruma

величина слова

June 28, 2015.

The Prime Minister of Serbia Aleksandar Vučić has opened today in Ruma the Chinese - Denmark memory foam factory, " Everrest production" .The ceremony has been opened in the presence of Zeljko Sertić ,the Minister of Commerce, Li Manchang and Michael Borg - Hansen , the Ambassadors of China and Denmark, as well as prominent people of the local government of Ruma: the President of the Municipality Slađan Mančić and the President of the Municipal Assembly,Dr. Aleksandar Martinović.

In the first stage, the plant will employ 359 workers, it is an investment worth 15 million euros and involves the construction of 28880 m2 production plant.

The investment of 50 million euros shall be carried out in four stages, and involves the expansion of the production plant as well as employing 1,200 workers.

The President of the Chinese company "Healthcare" Zangen Ni, the owner of the Danish company "Everrest" Christian Frismodt , and the manager of "Healtcare Europe" Alexander Andersen Podravac, pointed out that Serbia has been chosen for the regional production center due to its strategic location, and the new production facility in Ruma will supply the European market, Russia, the Middle East and The North America.

The production of memory foam pillows and mattresses is environmentally safe , and the factory will supply raw materials from the local market, as announced by the representatives of the companies.

The company "Everrest production" was founded in 2012 in Novi Sad, as a result of the joint investment of the Danish company "Everrest" and the Chinese company "Healthcare Co.Ltd", which is a world leader in the production of memory foam, thus, this investment is of paramount importance for the strengthening of the Serbian economy.

The factory is situated in a modern, industrial zone "Rumska petlja".

The headquarters of the "Healthcare Co.Ltd" is in Rugao, in the Chinese province of Jiangsu.

"Healthcare Co. Ltd." mainly produces cushions, mattresses and sofas made of memory foam, as well as CNC cutting machine polyurethane. During the last few years, "Healthcare Co. Ltd." has strengthened its position in China with the help of brand MLILY.

Over the recent years, "Healthcare" has doubled its size and now has several thousand employees in China in the sphere of various businesses.

The headquarters of "Everrest Aps" is in Aarhus, Denmark.

"Everrest" produces and sells pillows and mattresses for large retail outlets in Europe. "Everrest" is the largest sales agent of "Healthcare Co." in Europe and sells in about 17 countries in Europe, which makes 30 percent of total production volume of "Healthcare".

 

Beside Europe, the company operates in the US market, through a branch office in California.

The Prime Minister Vučić expressed his pride of the fact that this is happening on the major Serbian holiday, Vidovdan, and that he has the opportunity to open a factory that will readily employ 1,200 people.

"We started building our Serbian mountain of success," said the Prime Minister.

Vučić said that there were 6,000 people unemployed previously in Ruma, and added that after the completion of that and further planned investments, that percentage would be significantly reduced, what is good for our country :

"Vidovdan of our future," said the Prime Minister of Serbia.

The director of "Healtcare Europe" Alexander Andersen Podravac pointed out that the production of this factory memory foam ment an increase in Serbia's GDP in the textile industry for 30 percent.

Vučić greeted the work of the Municipality of Ruma, recalling that only two years ago there was a deficit of $ 500 million, and now , the Municipality has no less than 100 million on its account as a result of its commitment.

Prior to opening the factory Minister of Commerce Zeljko Sertić , the President of the Municipality of Ruma Slađan Mančić and the manager of "Healtcare Europe" Alexander Andersen Podravec signed a Memorandum on Cooperation on investment in the second phase of the project and the expansion of the manufacturing plant.

"We have achieved what was promised". As an administration we have given full support to the realization of this investment and this is a very significant day for the Municipality of Ruma. A great number of inhabitants shall find jobs in the factory, provide their livelihoods and a better life for their families. I pay respect to "Everrest", that built the impressive production facilities in a record time. Today's signing of the Memorandum is only a confirmation that the company " Everrest " is a serious investor. The second phase involves the construction of new factories that produce furniture, which would round up the production of "Everrest" in an appropriate manner. Our gratitude goes to the Prime Minister Vučić, who has come on this holly day to open this factory, a very important for us all, but also on his words of support to the local self-government, " said Mančić.

Vučić has expressed his belief that Serbia will become one of the leaders in the European market, noting that the products of the factory in Ruma shall be sold from markets of Great Britain, to the African and Middle East ones.

By expressing his gratitude to the Government of Serbia and to the Municipality of Ruma, Podravec has emphasized that this project proved that if you work hard like the Chinese, think innovatively as the Danes, and have Serbian defiance, it is possible to achieve anything.

The factory, according to him, was built by the project team of only 11 people, and for only eight months, two months ahead of schedule.

"16 years ago, events in this country changed my way of thinking and my life. The world is small, as shown in my case and now we have a factory in Serbia that rounds up the full circle," he emphasized.

The owner of the Danish company " Everrest " Christian Frismodt said that the factory had great significance because it was the first factory outside of China, and the first joint project between Chinese and Danish companies, which would enable penetration into the European market.

The Chinese Ambassador Li Manchang stressed out that this modern factory presents the further evidence that China is able to cooperate with all countries that want to invest in Serbia.

"I think that this company is only one of the future friuits, as far as cooperation between China and Serbia is concerned. A lot of Chinese companies shall come to invest in Serbia," the Chinese Ambassador is assured that everything the representatives of the Chinese government have promised, shall be implemented.

The Danish Ambassador Michael Borg-Hansen expressed his confidence that investors have chosen a good location and that it would be a good example of economic engagement.

According to him,Serbia shall become a gate on the market in this region.